With a press release BMW It is the first motorcycle house that announces forfeit for the next salons EICMA of Milan and Intermot colony.
The motivation, manco a dirlo, It is obviously to be found in the uncertainties related to the spread of the Pandemia di Coronavirus. But the same obviously has important economic implications for the home, for its partners, For the organizers, In short, throughout the induced.
“This decision was made in order to immediately contrast the current planning uncertainties in an initial phase, Also for all our partners involved in the appearances of the BMW Motorrad motor show, in the interest of the maximum possible security, predictability and transparency.”
Always in the press release BMW Motorrad also specify that:
“BMW Motorrad will present the world previews and the highlights of the products planned for these motorcycle shows on alternative platforms in autumn 2020. In this way, The company will increasingly rely on its formats and digital communication channels.”
This second paragraph in my opinion is not to be underestimated for future implications and if, as predictable, It will also be followed by other houses could reopen the debate on the current usefulness of the salons Motorcycle for the present day. A discussion that returns to alternate phases, especially since the manufacturers between advances, teaser and previews in recent years have increasingly exploited social networks and digital platforms to attract attention to themselves and not get confused in “jam” the salone.
Perhaps this Covid-19 will lead us to be all even more online and less off-line?
And after that of BMW, it arrives too KTM's announcement.
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