After the positive results at home, British CCM is ready to export to Europe, Primarily Italy, his Spitfire. Why you should care? Know them better.
For the British motorcycle enthusiasts and especially flat track, the brand CCM It is almost half a century synonymous with craftsmanship, lightness and reactivity, “british flavour” and enjoyment. The novelty is that we will soon see even turn on our roads (hopefully in the right lane) the new direction of the brand Bolton, or the Spitfire range. This is exciting news for two main reasons: the first because it comes a new bike and very original, then certainly we can not ignore, the second CCM that also wants to export its particular business model and not only sell his motorcycle. So I decided to understand more.
What is CCM?
A brief overview for those who have never heard of CCM or like always ripassino. The story goes that Alan Clews, eager to one performing for their raids Sunday, in 1971 He started at a good pace in his garage and pulled out a scooter bad. Alan then worked newsstand wife and you know well that he needed an outlet. With some obvious pride christened the creature Clews Competition Machines and, a quanto pare, Alan knew how good we really because on clay his bike was great. Soon in front of his garage he created a line of not only the flat Saving Silverman, but also the cross, del trial, supermoto (and among these was the friend Marco Belli ed). In short, In short, CCM in a short time became a respectable and desired brand. Then the years pass, commercial affairs of small workshops, si sa, often they have moments of good and lean times, but retaining some attention in their niche CCM brand has come so far and is still run by the family of Alan, more precisely by his son Austin.
Someone may remember the CCM that ten years ago you could also find us here with Motor Suzuki DR 400. During the first wave of fashion café racer / scrambler, thanks to a certain English charm, They had attracted attention and then disappear into thin air, or almost.
In the past, in fact, Italian fans have tried to bring to our country the CCM creations, but without being able to count on a branch and without the same commercial strategy employed in the United Kingdom. meager numbers and margins tight to at a time of the motorcycle market downturn did the rest.
Spitfire: the motion of the return
In the last CCM luster is back to talk about himself thanks to a new course, obviously new resources, but above a range that is based on two different models. The first bike to see the light was GP 450 Adventure, enduro oozing cunning and desire to travel by each bolt. As I briefly mentioned in this article 2014.
The second was the Spitfire or rather the Spitfire project because it is a declinable platform in various types of motion: bobber, flat track, café racer, scrambler, tracker… (Exactly as I predicted would happen for many brands in my thesis of 2004… modesty aside).
It is the GP 450 Adventure is a motorcycle for individual travelers, Spitfire can disguise the occasion and mold itself according to the needs of the buyer. It can be a refined motion from flat track, as a singular bobber with which to strut bar.
Apparently the Spitfire “game with a bang” and was immediately a success beyond expectations in the UK where you have already collected 1.200 orders, already partially delivered. Among the many requests, however,, They have also received a lot of extra-UK and this has persuaded Austin and his staff to groped into export markets. The main difficulty lies in the different emission regulations, but sales forecasts have prompted CCM to invest to overcome the obstacle. As for the consequences of Brexit we will all see…
How and when the CCM Spitfire will arrive in Italy?
One of the original CCM is that it has not and will not have a distribution network. He prefers to have a direct relationship with the customer, invite him on the farm, offer a beer while choosing the components of its motion or while waiting for that bait off the assembly line. This is obviously very cool, but also very impractical if you do not live near Bolton. We're not all like the friend Marco Belli above goes on to take the bike and back wheels.
So the big news is that CCM is planning to open small branches in Italia, France, Germany and Spain, the four major European markets, in which, thanks to local staff, continue with the same approach of direct contact with the end customer.
Also with regard to the maintenance seems to want to continue the modus operandi English, ie with the staff of mechanics that reaches you home.
Currently it is not given to know the price of that Spitifire, as you understand, It is so customizable that comes too difficult to write a real price list. Forecasts say that will come at the beginning 2020 and estimated, the first limited edition series is already sold in the first half of the year. We'll see, with eyes wide open.
For more information and technical specifications visit the official website templates: http://www.ccm-motorcycles.com/
Or the page dedicated to the Italian market: http://www.ccm-motorcycles.com/coming-soon-italy/
Also I recommend taking a look at the CCM YouTube channel, rich in several videos and ideas especially on Spitfire: https://www.youtube.com/user/CCMbikes/videos
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