Blogs Motori, or of a lesser God. I am writing this post to tell you how we can change things, starting in the next Macchianera English Awards and let us note.
Are you passionate about engines and you love to write about cars and motorcycles or arguments like these? Well, is now out of the closet.
Admit, you are also a bit’ frustrated by seeing how other sectors attract the attention of companies and the public, while you with all your passion and expertise can not do more than 3 unique hits per year. And if you're not, perhaps, you should ask yourself why you lose is still time to keep a blog.
How can you get out of that dark dall'angolino kind of workshop that is your blog? I'll tell you that slowly I am succeeding with my strength and mostly tell you aggratis.
There are bloggers and blogger, without wanting to mention the bloggers who do not want to be considered because it seems blogger is dishonorable… It is well established that certain groups are considered most unlucky of other by insiders, or communication agencies, press offices, brand e marketing manager. I live on my skin avendoci to do quotidinamente.
They are right?
Unfortunately, partly yes and it is also our fault, for this we can change things.
It is no secret that certain types of bloggers – although it would be more appropriate to talk about individual cases – are passed from obscurity to the limelight, as it is not mystery that someone has managed the occasion in a more opportunistic than appropriate. This has thrown the blogger fame not just a respectable. For this rosiconi and upright like myself have started to puff.
There is no doubt that the rest of us that we take care of engines we will never live up to the aesthetically comely maidens who deal with beauty or boys epilati dealing with fashion. You who worship the car still wearing the polo shirt with the collar turned up, and you have at least the crumpled shirt by seat belt, Admit, while as regards the motorettari like me well… at best we have flies in your teeth. In addition to aesthetics, however,, there's more.
It is not a matter of argument, is an attitude problem.
Mind you now:
which has all the passion and cross it deserves, in their high heels to me the miles on the saddles uncomfortable. Click to Tweet!
Now I'll tell you what I think the 5 first steps we should take to put blogger engines in exit light and dark dall'angolino network.
1: stop being a loser, make out your personality
Show that you know being in the world, follow the news even outside of our industry, do not be fixed even if, counter, Looking to learn more you can the argument that you've decided to treat. Specialize do not mean to weigh. Make cool when you do not know the 100% what you are talking about can be very counterproductive, as it is too easy to shoot ratings, report cards do not have adequate experience. Not to mention the smoothed to the carmakers just for pure pleasure or recite the contrarian part of any discussion in the hope to emerge thanks to the controversy. Just by, distinguiamoci, show our personality, finish this post as lemmings all doing the exact same news copy / paste from press releases boring. If there is a category of blogs that implements this medieval system of raising spasmodic click based on the amount of unnecessary posts, well, belli miei, it is our segment. Then do not complain if we are not authoritative, credible or if you do not consider us real “influence”.
2: you're not the only one who understands engines, instead get a reason
Let's not act as if we knew we only engines, while all the others are incompetent. I call the syndrome of short pea, I'll leave you to understand why. There's a lot of smart people out there, You have them no friends? Do you know how many points, ideas and knowledge arise from the discussion? We share the same passions! Why go to war?
3: not raccontiamoci bales
I motociclisti – at least the bikers bar – have the same habit of fisherman in the ditch behind the house has caught a shark than two meters: to hear all phenomena are. Ora ok, There is, part of the game telling their own businesses coloring them a bit’ qua e là, but I am convinced that the task of those who keeps a blog on bikes is to spread the culture of motorcycling. Similarly, those involved in car should engage in the dissemination of a culture in its own branch of competence, whether safety, style, guide, motori etc. Oh raga, We popularizers! Or do the blog only for self-representation? Spreading false news or beliefs may be just bad faith.
4: invite others to our home
Not close in the courtyard of our blog, not good for anyone, even to SEO. Why pretend that the other sites in our industry do not exist or there is another influencer able to have its say on a subject that interests us? The dialogue can not be born good things especially when dealing with someone who does not think like us.
5: quality, sacrosanct quality
Dulcis in fundo: quality, a powder’ sacrosanct quality of. Let us engage. I kept it for last, but it is one of the main problems: average of the blog engines are less interesting than any other blog. And this comes from someone who reads magazines and websites motors always! Because? Put all in a row and five points and you will understand. Simply copy / paste and phrases, let's stop with all chasing the same news, copy with good ideas (and sometimes not so good) other, with spit judgments in the hope of taking such authority at the expense of someone else or the situation. Work, commitment and humility, I learned the hard way by opening and closing sites and blogs. You do not think that is the first Motoreetto.it?! I have been a journalist in and out of newspapers and magazines online, I have worked in agencies and I have an idea of what it means to a quality blog. If you make a blog just for the sake, if you do not have a goal or even a minimum of editorial policy, you better forget it: it is not mandatory to have a blog just because you're a fan of motor, you have to have something to say that others have not yet said.
For example, none of us have even said that the blog engines are ignored by the major events dedicated to web and network. Well, I say!
In a year they will return the Italian Macchianera Awards. I'm tired of hanging there in the audience staring talented blogger of other categories, I want to play too: the sites that deal with motors are entitled to have their corner. We will not make the numbers of fashion, del food o del beauty, but also our work deserves to earn a little’ of authority, credibility and visibility.
If you think like me, I ask you a favor: Share this post.
Click here and twitteraiFestaDellaRete and Gianluca Blacks prompted to insert the next year a category for sites that deal with Cars and Motorcycles.
Remember that only you and I are just two fans, but together we become a group, a category. Just so we can get to recognize our work and we hope that the quality is recognized even among engine sites.
#MIA15 #SCALDAILMOTORE
